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The important thing is not being a good writer, but having a voice.
He ended up with a longterm girlfriend from it.
Uses Mediatemple on his longform blog.
He is head of web spam or anti-web spam team at Google.
90% of blogs don’t even change their template,
Why do you blog?
Fame, access, attention, money, rankings?
Some people are just doing it for fun. And if you’re doing it for fun, I totally support you using WordPress to post cat pictures.
It’s ok to cat blog.
Most people want something from their blog.
Wordress is a great choice.
WordPress solves a ton of self-promotion; it takes care of 80-90% of SEO
There’s a few things you can do to optimize it
-cookies for comments
-WP Super Cache
How does Google crawl?
-We crawl roughly in decreasing order of Page Rank.
-It’s named for Larry Page.
–What’s page rank? It’s really simplicity itself. The number of people who link to you and how important those links are.
So it’s not number, but how important they are.
Don’t have a Back Link Disorder
-don’t get lost in the number of backlinks, keep a larger perspective.
-How does Google rank pages?
You want to be relevant and reputable.
Relevant is what’s on your page and reputable is what people say about you.
You want both relevant and reputable.
How can you be relevant and reputable?
Ex. Google wave – don’t just put up the press release.
Try to write often
Seo tips: keywords
-think about the keywords tha users will type. Include them naturally in your posts.
-ALT attribute are handy (3-4 relevant words)
-don’t forget image search, videos, etc.
-If you are a blogger think of ways that different people would describe something.
He likes to do a custom structure on his URL.
If your blog has p=123 then you’re missing out a lot. Put a few words in your URL.
Google uses things in the title and URL.
Tweaking Titel, urls, contents
If you’re doing a post then think about SEO and what people would search for.
Make your Categories cool stuff like Linux, search
Keywords in url paths: example.com/my-keywords. USE DASHES.
-dashes are best
-next best is underscores
-no spaces is worst
-someone should ask me: what if I’ve already done my site, should I change things?
-Spend your time on making better content, it’s just something to be aware of.
Don’t Overdo It
Being relevant: summary
-Find something you’re passionate about
-Pay attention to the mechanics, don’t over do it.
Gaining a reputation: how do you get to be more known
-Blog called Fake Bill Gates blog
-blog called Fake Carol Bartes
Apply Katamari Philosophy
The philosophy is to start small, in a niche that you do well, but then build up and up.
You’re always reaching trying to reach bigger and bigger things.
Then you can imagine “enbiggening” to quote the Simpsons to bigger things.
there are so many other ways you can get links
-Eric Goldman – Law professor blawger about legal issues and search
-Do original research or reporting –
-Danny Sullivan – compared spam on Gmail and Yahoo
Give great information
-Louis Gray – watched his referrers and where people from coming from. Looked
at the bots looking at his site.
Find a creative niche
-icanhascheezburger, on sentence
-Penny Archade, xkcd
Write some code
-write a good project people will use it
Lifehacker – high-quality tutorial and guides, you spend more time reading about productive than actually being productive.
-Videos rank higher.
Google tools can help:
-webmaster console at google.com/webmasters
-Feedburner: my brand for free
-google website organizer
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